ICON Bronco is Ford V8 Powered and Intricately Designed – Video
Jonathan Ward is owner, designer, and the visionary behind the ICON brand, a company he founded to blend “classic styling, modern performance, and timeless utility.”
His vehicles follow a simple mantra of ‘the most advanced form of simple’ and the Bronco is a perfect example of that. The rugged off-roader blends classic styling with modern technology, powered by a Ford Coyote 5.0-liter V8 with 412 hp and 390 lb-ft of torque mated to an Aisin-Wamer five-speed transmission. An automatic transmission is available as an option.
Recently, Ward invited a documentary filmmaker to his facility in order to shine the spotlight on its Bronco model as well as see how Ward’s mind works. As both designer and builder, Ward takes great pride in his careful attention to detail in creating the Bronco, which is handmade in Los Angeles.
And in case you’re still wondering, the ICON Bronco is built with a restored vintage Ford Bronco body and can be painted according to preference in matte or gloss. ICON also offers a plethora of options which include an upgraded sport suspension package, sport brake package, and in-car electronics.
Watch the video on the Icon Bronco after the break.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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