Mercedes Previews New Luxury Yacht
Mercedes-Benz Style has teamed up with Silver Arrows Marine to build an all-new 14-meter-long luxury yacht called the ‘Silver Arrow of the seas’ at the upcoming 2012 Monaco Yacht Show.
This isn’t the first time we’ve seen an automaker lend its design experience and style to a luxury yacht. Back in July, British automaker McLaren unveiled its contributions on the UltraLuxum CXL yacht. The Granturismo however, is being built by UK-registered boat-building company Silver Arrows Marine and is expected to his the market next year.
The new yacht will be styled by Mercedes-Benz designers and will be engineered by Silver Arrows Marine. The team has been working jointly since the beginning of the project, with the German automaker undoubtedly lending a huge hand in the interior design of the yacht.
The addition of a yacht in the Mercedes-Benz Style portfolio now gives the German automaker a trifecta of machines in the air, on the ground, and the sea. Last year, the Eurocopter EC145 Mercedes-Benz Style helicopter was developed, and the first of which has been delivered to a customer.
“Giving shape to a boat was an exciting challenge for automotive designers like us” said Gorden Wagener, Head of Design Mercedes-Benz Cars, at the presentation of the yacht’s design in Monaco. “Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The ‘Silver Arrow of the seas’ embodies pure emotion and stands for luxury, style and pleasure.”
GALLERY: Silver Arrows of the Seas Luxuy Yacht
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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