Fiat 500L Ad Puts a Spin on American History – Video
The new Fiat 500L is heading to America and the Italian automaker’s newest commercial for its five-door model asks the question: “How different would America have been if the Italians invaded instead of the British?”
Undoubtedly poking fun at its competitor, MINI, the commercial goes back in history to the memorable moment that Paul Revere ran through town warning that the British were coming. Except in the ad, it’s the Italians that are invading, and the residents turn to having fun.
SEE ALSO: 2014 Fiat 500L Starts at $19,100, Arrives in June
Pubs become clubs, tea cups are swapped out for espresso cups, and women turn from conservative to sexy. Watch the ad below.
GALLERY: 2014 Fiat 500L
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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