Rolls-Royce to Decide Fate of SUV This Year
Finally, after years of discussion, Rolls-Royce will make a production decision on its SUV this year.
The company has been studying the pros and cons of entering the ultra-luxury SUV market, to come up with the decision. “We’ve made progress in evaluating options and in understanding better how such a project could work, what’s needed to make it work if we decide to go ahead,” said CEO Torsten Mueller-Oetvoes.
SEE ALSO: Rolls-Royce SUV a Fantastic Idea Says CEO
Rolls has been gaining sales ground for the past five years and an SUV could help the company continue its growth. Not only are overall sales numbers up at Rolls-Royce, average transaction prices have also been climbing.
With a Bentley SUV on the way, it would give Rolls-Royce a natural competitor in the market as well.
[Source: Auto News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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