Rolls-Royce to Decide Fate of SUV This Year

Finally, after years of discussion, Rolls-Royce will make a production decision on its SUV this year. 

The company has been studying the pros and cons of entering the ultra-luxury SUV market, to come up with the decision. “We’ve made progress in evaluating options and in understanding better how such a project could work, what’s needed to make it work if we decide to go ahead,” said CEO Torsten Mueller-Oetvoes.

SEE ALSO: Rolls-Royce SUV a Fantastic Idea Says CEO

Rolls has been gaining sales ground for the past five years and an SUV could help the company continue its growth. Not only are overall sales numbers up at Rolls-Royce, average transaction prices have also been climbing.

With a Bentley SUV on the way, it would give Rolls-Royce a natural competitor in the market as well.

[Source: Auto News]

Discuss this story at our luxury lifestyle forum