The new Nissan Rogue is out to prove it can take on any galaxy.
As promised, the Japanese automaker has released its first Star Wars-themed television ad that ties into the upcoming Rogue One: A Star Wars Story movie. Nissan is one of five global brands joining with Lucasfilm to promote the first-ever standalone Star Wars story and the Japanese automaker will also be launching a 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle. Although the special vehicle won’t debut until the 2016 L.A. Auto Show, Nissan did reveal that a numbered, limited-edition, full-sized-replica Death Trooper helmet will come with each purchase of the limited edition crossover.
The “Battle Tested” TV campaign will launch on October 31 and will include one 30-second national spot and a full 60-second version in movie theaters and a flight of sales and dealer engagement ads that will come this fall. The ad focuses on highlighting the Intelligent Safety Shield technologies available on the 2017 Nissan Rogue, including Intuitive All-Wheel Drive and the Forward Emergency Braking with Pedestrian (or Droid) Detection system.
“Nissan’s new custom-designed campaign aims to provide Nissan and Star Wars fans exclusive access to the popular franchise in ways they’ve never seen before,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America. “Through this exciting campaign, Nissan offers customers new Star Wars experiences as well as a unique look at what driving with the advanced technologies already available on Nissan’s industry-leading cars, trucks and SUVs brings.”
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