Formula 1 Takes First Steps Towards New Races in the USA

Michael Accardi
by Michael Accardi

Liberty Media has made its desire for more Formula 1 races in the United States very clear.

For the better part of 2017, Chase Carey, Liberty Media’s chief executive officer of the Formula 1 Group, has been saying he want’s another American race to join the one already held at the Circuit of the Americas, in Austin, Texas.

Carey has said he wants F1 to go to “destination cities” like New York, Los Angeles, Miami, or Las Vegas in order to create a week-long celebration capable of attracting people from all over the world.

It now appears Liberty Media has taken its first public steps to realizing its goal. Formula One Licensing B.V. recently filed new trademark applications with the US Patent and Trademark Office (USPTO) regarding Grand Prix races held in New York, Miami, and Las Vegas.

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Filed on November 7, 2017, Liberty Media has filed six new standard character marks for the Formula 1 Grand Prix of New York, the New York Grand Prix, Grand Prix of Miami, the Miami Grand Prix, Grand Prix of Las Vegas, and the Las Vegas Grand Prix.

It’s unclear if F1 is exploring adding all three proposed venues, but Liberty Media does want six races in U.S time zones, currently, the series has four: Texas, Canada, Mexico, and Brazil. A race hosted at 2 p.m on the East Coast is broadcast in Europe at 8 p.m, while also hitting the Middle East market as well, which makes the races in New York and Miami as the likely candidates.

F1 already has a history in Las Vegas, having hosted the Ceaser’s Palace Grand Prix in 1981 and 1982.

[Source: USPTO]

Michael Accardi
Michael Accardi

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