Mercedes-Benz GLB Lineup Previewed by Trademark Filings

Sam McEachern
by Sam McEachern

Mercedes-Benz has a squarish little crossover on the way called the GLB – that’s not really news.

But new Daimler trademark applications discovered by AutoGuide and filed with the World Intellectual Property Organization have now given us further insight into the different trim levels the GLB will be offered in.

Mercedes-Benz’s parent company has reserved the following GLB nameplates with various intellectual property organizations: GLB 180, GLB 200, GLB 220, GLB 250, GLB 35, GLB 40, GLB 43 and GLB 53.

With similar badges being used on current Mercedes vehicles, it’s not hard to imagine what a few of these GLB model variants may be. The GLB 180 may feature the automaker’s 154 hp 1.6-liter turbocharged four-cylinder, just as the C 180 for Europe does, while the GLB 200, GLB 220 and GLB 250 will likely featuring different versions of its turbocharged 2.0-liter.

As for GLB 35 and GLB 40 – these will likely be AMG variants. We’ve heard the ’35’ and ’40’ badges will be applied to the new A35 and A40 AMG models as well, with the ’35’ expected to make around 300 hp and the ’40’ making close to or over 400 hp. They will probably feature a 2.0-liter turbocharged engine as well.

It’s not clear if GLB 43 and GLB 53 will be used. The ’43’ badge appears on models with Mercedes’ 362 hp 3.0-liter twin-turbocharged V6, while the ’53’ badge is reserved for models with its new 3.0-liter turbocharged inline-six and 48V hybrid powertrain – a setup that is good for 435 hp. The GLB seems a little small to adopt either of these powertrains, so Mercedes may just be laying claim to these badges so another automaker doesn’t swoop in and steal them.

SEE ALSO: Here’s Our Best Look Yet at the New Mercedes GLB Crossover

The Mercedes-Benz GLB will slot in between the entry-level GLA and mid-size GLC in the automaker’s lineup. It’s expected to be built at Mercedes’ plant in Aguascalientes, Mexico, a site it shares with Infiniti.

The production GLB is expected to make its debut sometime in 2019 before going on sale as a 2020 model year vehicle.

Discuss this story on our Mercedes-Benz Forum.

Sam McEachern
Sam McEachern

Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.

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