Subaru Files 12 Trademarks For Off-Road-Y Names

Subaru has filed a total of 12 trademark applications for various names with the United States Patent and Trademark Office for use with “automobiles and structural parts and fittings therefor.” Without more information, it's tough to say what the 12 names could be for. More than likely, Subaru filed such a large number of trademarks to cover some legal ground, protecting a dozen potential names for unknown items from use by others- just in case it decides to use its trademark for “ Uncharted” as it relates to Subaru’s vehicles.

Other names found by AutoGuide include Trailseeker, Viewfinder, Trailwind, Trailhead, Outsider, Hightrail, Getaway, Highrood, Everpass, Everguide, and Accomplice. Almost all have some sort of off-road-adventure-y angle to them, and given the successes of Subaru’s Wilderness brand, it isn’t hard to see more off-road and adventure-oriented trims popping up. Subaru hasn’t brought the Wilderness take to its Solterra EV or its sportier models, the BRZ and the WRX, after all.

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Chase Bierenkoven
Chase Bierenkoven

Chase is an automotive journalist with years of experience in the industry. He writes for outlets like Edmunds and AutoGuide, among many others. When not writing, Chase is in front of the camera over at The Overrun, his YouTube channel run alongside his friend and co-host Jobe Teehan. If he's not writing reviews of the latest in cars or producing industry coverage, Chase is at home in the driver's seat of his own (usually German) sports cars.

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