#LucaCorderoDiMontezemolo

Ferrari Chairman Luca di Montezemolo is looking to increase the exclusivity of the Italian automaker’s offerings rather than growing volume to protect its margins and residual values for its customers.

Earlier this month, Italian exotic automaker Ferrari debuted its new F12 Berlinetta at the 2012 Geneva Motor Show. Ferrari Chairman Luca Cordero di Montezemolo was responsible for the unveiling of the F12 Berlinetta, and now he is once again denying reports of a Ferrari IPO. 

We went to crafts camp, swimming camp, get eaten alive by bugs camp… back in the old days, we had it rough. Not like kids today – they get the chance to go to Ferrari camp.

Ok, so not all kids get that chance – only the ones live near Ferrari’s headquarters in Maranello. It’s the greatest place ever to work, because that office has everything: a full village for employees complete with a gym, restaurant and a bar. And now, it has a day camp for kids… but if we worked there, we would totally play hooky for the day and see if we could blend in with the rest of the campers.

Recently, those lucky kids got a special treat – Ferrari’s chairman Luca Cordero di Montezemolo stopped by, along with guests Fernando Alonso, Felipe Massa and a few others.  Watch the video after the jump and once it’s finished, go complain to your kids how good they have it.

[Source: Autoblog]

Ferrari head Luca Cordero di Montezemolo denied reports that the company was planning to go public. “There are no current plans (to list the company). Perhaps in three, four or five years. There is no project now. Maybe there never will be,” he told Reuters.