#connections

What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend!

Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from the past 30 years from over two million Camry owners across the U.S.

The Super Bowl ad, called “Connections,” is a tip of the hat to the “Camry Effect” campaign, showcasing a variety of memories that have taken place in a Camry.

To enter the contest, you have to download the Shazam mobile app and then visit Toyota.com/CamryEffect. Once there, just follow the instructions to tag audio while the “Connections” ad is playing during the Super Bowl. If you can’t download the app, you can still enter – just go to the website and follow the on-screen instructions. You can enter the contest a day leading up to the Super Bowl debut of the commercial, as well as entering again by using Shazam or entering online when the spot airs live on Sunday. You’ll be in the running to win a new Camry for yourself and another for your best bud – a prize that’s valued of $53,000.

We’ve got the commercial for you to watch now, right after the jump.