It’s fitting that a brand aiming itself at the auto industry’s youngest segment would be dealing with a little bit of an identity crisis. Isn’t that what so many of its customers are probably experiencing too?

There might not be a turbocharged version of the Scion FR-S coming from the factory, but it looks like an FR-S convertible will make production.

Following a national roll-out of the iQ, Scion is now considering the micro sub-compact for use in car sharing programs.

The automotive industry is a global business that is constantly evolving and growing, and we here at AutoGuide know it can be hard to keep up sometimes. So here is a summary of the top stories you may have missed this week: Scion FR-S TRD With Five Axis Aero Kit- Video There remains to be no official…

USAA has compiled a list of the top ten cars for teens based on a recent survey where parents determined their most important factors when choosing a vehicle for their teenager. Those factors were reliability, a high safety rating and affordable auto insurance. At number 10 on the list of top 10 cars for teens…

AutoGuide recently got back behind the wheel of the Scion FR-S. Having tested the car first on track in Japan, we then had the opportunity to drive it on public roads here in America with a proper road test that looks at more than just how good it handles.

There remains to be no official word on a higher-horsepower version of the Scion FR-S, however, those looking for some added cornering performance and style are in luck. At a recent drive event in Las Vegas (read our Scion FR-S Road Test here) Scion announced a long list of TRD goodies that will be made…

Keeping in line with Scion‘s youth oriented branding, the company is holding a promotion which gets every new Scion iQ buyer a free Playstaion Vita handheld gaming system.  From May 1 through July 31, 2012, Scion is offering the promotion, to promote iQ owners driving the car in virtual reality. MotorStorm RC is a virtual racing…

In order to rectify the situation, perhaps going more mainstream would make more sense. If that proves to be the case, then models like the xB, which came to identify Scion’s youth focused approach would probably give way to more conventional replacements.

With its first true sports car heading to dealerships in June, Scion is looking to beef up its motorsports presence admits brand boss Jack Hollis. Speaking at a press launch for the new rear-wheel drive FR-S in Las Vegas, Hollis commented Scion’s continued presence in Formula Drift and how the FR-S is making the brand…

Aspiring Canadian racers have something to look forward to this summer as Scion announces its plan to sponsor motorsports drivers for the second year in a  row. 

While Subaru is targeting 5,000 units for its new BRZ sports car, Scion believes its version of the joint Toyota-Subaru project will more than double that forecast.

With all the media coverage that’s surrounded the Scion FR-S, it’s hard to say anything new about it, yet the bang-for-your-buck sports coupe refuses to leave headlines well enough alone. 

If you’ve been holding your breath for a Scion FR-S turbo announcement, it’s best to exhale now. The Japanese automaker has confirmed that the FR-S won’t see a turbocharged variant from the factory, at least for the time being. This really isn’t a huge surprise, but we all kept our fingers crossed hoping that Scion…

Subaru BRZ sales have already skyrocketed in Japan, and in America we can expect the same result, but the sales beg the question: is the BRZ really that good? Well Subaru thinks so, and to back up its new RWD sports car the company has released a two part mini-movie detailing all of the design and engineer…

When Scion was originally launched in 2003, the automaker intended for its models to follow a “one and done” mantra, which meant each model would be canceled after a single life cycle. But that wasn’t the case due to the popularity of some of its models – namely the xB and tC. After a strong…

Having finished third and ninth place in prior Pro Celebrity races, Adam Carolla was determined to claim the top podium spot at the 36th annual Toyota Pro/Celebrity Race. Carolla, known as a comedian and host of The Car Show grabbed the lead from Sons of Anarchy actor Kim Coates on lap three in the ten lap race….

It’s billed as an affordable sports car and at $24,200 it is. Unfortunately, if your bank account balance is more like $10 then the Toyota GT 86 (Scion FR-S on our shores) is still out of reach. But imagine we told you you could build your very own Scion FR-S… for free! Sound too good…

The Scion FR-S will be heading to U.S. dealerships soon but before consumers even get a chance to drive their cars, a multitude of tuner packages are already prepped for sale. For example, Japanese tuner TRD already released a full tuning package for the Toyota GT 86 and now American tuners are releasing their goods….

Custom builders have been able to create some unique and exciting cars from Toyota’s dull model lineup in the past, so it only stands to reason that amazing things are happening as tuners tinker with the new Scion FR-S. We’ve already seen an in-house performance build from TRD as well as a specially prepared 600-hp FR-S drift…