General Motors to Eliminate Pontiac Brand on Monday

Colum Wood
by Colum Wood

As the saying goes, “It’s all over but the crying.” Edmunds is reporting that its source inside General Motors has let slip that the Pontiac brand will officially be eliminated. The announcement is expected to be made next Monday as a part of a more thorough reorganization of the struggling automaker.

General Motors PR rep Tom Wilkinson told Edmunds that he could not share any information but that media should keep an eye on the company’s news website for updates.

Rumors have circulate since the initial stages of GM’s viability plan that both Pontiac and GMC would be cut and it looks like the Pontiac rumors may finally be true – despite GM’s continued insistence that the brand is safe.

Pontiac is well-known as the most exciting of GM’s brands with cars like the GTO, Firebird, Grand Prix (GTP) and now the G8 achieving iconic status.

The loss of the brand might be a necessary evil for General Motors but it could also come back to haunt them if another manufacturer purchased the name.

[Source: Edmunds.com]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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  • Canadian Canadian on May 02, 2009

    What about the GM and ford plants in Europe and other countries? Its a GLOBAL enterprise. Toyota Honda nissan are doing better not because they are foreign but because the have better business sence. The Detroit 3 build a crap load of vehicals then park them in feilds until sold. Toyota waits till they are orders come in before building them. Also isn't china the only GM plant that is still full production? I might be wrong but that's what I heard through the net. Don't blame foreign companies for domestic mistakes. Time to trim the fat and get competitive again. Times are changing

  • Lorinda Lorinda on Mar 16, 2012

    All my life, the only vehicle I would ever own was made by General Motors My 1st car was a 1975 Monte Carlo. I loved that car. I always trusted that GM was a top of the line company. Now, I must take my head out of the clouds and realize that GM is like most all companies. No more quality. The almighty dollar along with power and greed...and evil is what moves them. GM is run by the One World Order, Secret Societies; Aka the Freemasons. Check It out; it's true. I was almost sick when I heard that. If this is not true...someone please tell me before I get rid of my 2007 Grand Prix

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