Subaru of America Seeks Guinness World Record for Largest Suby Parade

Colum Wood
by Colum Wood

Subaru of America is looking to set a Guinness World Record for the largest parade of Subys… er, Subies… um, Barus? And its reaching out to fanatical, AWD, boxer engine owners to help.

Subaru and the Subaru Great Lakes Region is asking owners from all over the country to meet on July 11 at 500 Park Boulevard in Itasca, Illinois.

The parade coincides with Itasca Fest, an annual fun for the whole family event that includes live entertainment, carnival rides and kids games.

Participants will receive a gift bag (one per car) and Subaru’s Great Lakes Region will donate $15 per car (to a maximum of $7,000) to PAWS Chicago and Salute, Inc. And knowing how fanatical Subaru owners are, they should probably just write the $7,000 check now.

Any Subaru owners interested in participating are asked to register here:

Subaru Parade

[Photo Credit: PicassaWeb]

Official release after the jump:

Subaru of America, Inc.’s Great Lakes Region, in Partnership with the Village of Itasca, Attempts to Set a GUINNESS WORLD RECORDS™ Record

– Plans ‘Largest Parade of Subaru Cars’ in the World –

ITASCA, Ill., June 19 /PRNewswire/ — Subaru of America, Inc.’s Great Lakes Region, in partnership with the Village of Itasca, announced today that it will attempt to set a GUINNESS WORLD RECORDS™ record for the “Largest Parade of Subaru Cars.” The attempt will take place on July 11, 2009 at 9:00 a.m. The parade will start at 500 Park Boulevard in Itasca, Illinois.

Starting June 22 through July 8, interested participants can register their Subaru in the parade by visiting

In celebration of this exciting event, Subaru’s Great Lakes Region will make a donation of $15 per participating Subaru vehicle up to a total donation amount of $7,000. This donation will be shared equally between PAWS Chicago and Salute, Inc. For more information on these organizations please visit their respective websites at and

An official GUINNESS WORLD RECORDS™ adjudicator will be on site to observe and confirm this record attempt.

In addition to going for the record and helping raise funds for two great organizations, parade participants:

-- Will receive a special gift bag (one per car).-- Are invited to attend Itasca Fest following the GUINNESS WORLDRECORDS™ attempt. This fest is great for the entire family andfeatures: live entertainment, carnival rides, food, bingo, kids'entertainment, a three-on-three basketball tournament, and NASA's"Journey to Tomorrow" exhibit. For more information Are eligible for a special event room rate of $89 per night* at TheWestin Chicago Northwest hotel. For your convenience, this four-star,four-diamond hotel is located within walking distance from the startof the parade. To make a reservation, simply event rate is good for parade participants only and based onavailability.* Rate does not include tax.
Join the conversation