Report: Chrysler to Make Ram Its Own Brand

Colum Wood
by Colum Wood

The Ram appears destined to break free of its Dodge moorings to run solo as a stand-alone brand. According to a report on Inside Line, the plan to market Ram as its own brand is part of Fiat’s new corporate strategy, that will see other SUVs and some commercial vehicles branded with the Ram, leaving the Dodge nameplate to focus squarely on more performance-oriented yet affordable vehicles.

It is expected that some future Dodge vehicles will be shared with Alfa Romeo.

Included in the new Chrysler corporate strategy will be the elimination of the Dodge brand from Europe, where in launched back in 2006.

Fiat an Chrysler are expected to make an announcement about the company’s future product strategy in Detroit in November.

[Source: Edmunds]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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