Report: New Buick Billboards Don't Hold Back in Targeting Lexus

Colum Wood
by Colum Wood

One of the stories you might have missed during all the recent hub-bub surrounding the Frankfurt Auto Show, was a piece that included Buick’s new marketing push.

With Bob Lutz now in charge of marketing for all of General Motors, he isn’t holding back, and while the new Buick slogan, “The new class of world class,” isn’t overly provocative, some of the individual ads certainly are.

Lutz promised “aggressive stuff” and now we’re starting to see what he meant as billboards have started to appear around the country.

Pictured above is a snapshot of just one of those ads, which targets Lexus’s slogan, “The relentless pursuit of perfection.” Similar ads include statements like “EX your Lexus,” and “Intelligent AWD. Smarter than the smartest Lexus ES.”

The plan, it seems, is to take on Lexus, the highly revered luxury arm of Toyota that has suffered significant sales setbacks in the recent recession and which some have accused of becoming the new Buick.

[Source: Automotive News via MotorTrend]

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

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