BMW Beating Lexus In Sales Race For Third Consecutive Month
Lexus may be the perennial number 1 luxury car maker in America, but BMW has been on top of them in the sales charts for the third straight month, leading to speculation that the German auto company could overtake Lexus by year’s end.
With sales of their 1 Series up 53 percent, BMW is cautiously optimistic that their sales will continue to grow. “We are seeing a slowdown in the market and do not expect the second half of the year to be as strong as the first half,” Jim O’Donnell, BMW of North America president, said in a statement. “Despite this, building momentum throughout the year and narrowing the gap with our competitors is still our plan.”
BMW has a stated goal of becoming America’s #1 luxury brand by 2012, while Lexus was hit hard by quality problems, most notably the GX460 recall scandal earlier this year.
[Source: Automotive News]
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