Infiniti Hopes These 3 Pillars Doubles the QX80 Market Share

Mike Schlee
by Mike Schlee

During the latest episode of The AutoGuide Show brought to you by eBay motors, we talked with special guest Craig Keeys, group Vice President, Infiniti Americas. Our main discussion was on the recently introduced all-new 2025 Infiniti QX80.

During our chat, we asked him how Infiniti plans to take the fight to the segment sales leaders, the traditional body-on-frame American luxury SUVs. The Cadillac Escalade, Lincoln Navigator, and Grand Wagoneer dominate the segment and Infiniti hopes to chip away more market share.

Three Pillars

“We obviously want to pick up our market share, we believe we can double (the market share) with this product.” Keeys said, “What makes me confident that we can actually accomplish that, it goes back to three pillars.” He followed up by explaining each pillar.

“One, the design. I think you sit the vehicle side-by-side with anything, anything that’s out there, and (the QX80) looks beautiful.” The new Infiniti QX80 has indeed raised the design bar both inside and out, compared to the old model. Although style is a matter of personal taste, the new SUV does match up much better with the competition in terms of interior and exterior visual appeal.


“The second pillar would be the drive.” Keeys stated, “I think the performance is going to speak for itself when you put it side-by-side with the other products.”

The new Infiniti QX80 features a twin-turbocharged 3.5-liter V6 engine that is rated at 450 horsepower and 516 pound feet of torque. Although the extra power should improve the vehicle’s acceleration, we won’t really know much more about how it drives until we test it for ourselves. Infiniti does mention increased comfort and performance, so we’ll look forward to a future road test.


For the final pillar, Keeys focused on value and technology. “Thirdly, is the omotenashi – the hospitality, the Japanese hospitality, that’s embedded in the vehicle. When you talk about the technology that you will see in the vehicle, and juxtapose that to the pricing, because the pricing is competitive for what you get...we will chip away at the market share".

Pricing for the 2025 Infiniti QX80 will cost between $84,445-$112,590 (all prices include destination charges) in the United States. For Canadian shoppers, pricing will range between $107,490 - $127,490, once again including destination charges.

More details on the new Infiniti QX80 should be available when it goes on sale later this year. The SUV will also make its public debut later this week at the New York International Auto Show.

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Mike Schlee
Mike Schlee

A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.

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