These 10 Countries Bought the Most Lamborghinis Last Year
2023 marked a historic moment for Automobili Lamborghini as it celebrated its 60th anniversary and a new achievement. The luxury car manufacturer surpassed the delivery of 10,000 cars in a single year, reaching a final count of 10,112 vehicles. This represents a 10% increase compared to 2022, highlighting a continuous growth trend in recent years.
Leadership Perspectives
Stephan Winkelmann, Chairman and CEO, expressed his pride in surpassing the 10,000-car delivery milestone. He emphasized the success as a team effort and a reflection of the company's commitment. Looking forward, Winkelmann conveyed Lamborghini's readiness to embrace new challenges in 2024.
Global Distribution Insights
The distribution of Lamborghini's deliveries in 2023 was well-balanced across three main regions. EMEA led with a 14% increase, delivering 3,987 cars. The Americas followed with a 9% increase (3,465 cars), and APAC saw a 4% increase (2,660 cars).
Top 10 Countries by Sales
It's no surprise the most Lambos are sold in the United States. The order for the rest of the top 10 countries might be a surprise though:
- United States: 3,000 cars
- Germany: 961 cars
- Chinese Mainland, Hong Kong, and Macau: 845 cars
- United Kingdom: 801 cars
- Japan: 660 cars
- Middle East: 496 cars
- South Korea: 434 cars
- Italy: 409 cars
- Canada: 357 cars
- Australia: 263 cars
Model Popularity
The Urus Super SUV continued to be Lamborghini's best seller, with 6,087 vehicles delivered. The Huracán set a new record with 3,962 deliveries. Additionally, 63 cars equipped with V12 engine were delivered, including the last Aventadors and several limited-edition models.
Innovation and Future Outlook
2023 was not only a year of celebration but also of change for Lamborghini. The launch of the Lamborghini Revuelto, the first V12 HPEV hybrid super sports car, was a highlight, with orders extending into late 2026. Other notable developments included the unveiling of the Lamborghini Lanzador concept car, a preview of an all-electric model, and the debut of the Lamborghini SC63 racing car.
Federico Foschini, Chief Marketing & Sales Officer, remarked on the success as a testament to the brand's global perception and the effectiveness of its strategy. He also acknowledged the contribution of Lamborghini's network of 184 dealerships in 54 markets. For 2024, Lamborghini aims to sustain its growth in the three main regions, supported by the Lamborghini Revuelto.
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This article was co-written using AI and was then heavily edited and optimized by our editorial team.
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