BMW's Unscripted Video Shows That It's Not All Douchebag M3 Owners

Derek Kreindler
by Derek Kreindler

Most people’s perception of BMW owners is likely rooted in negative stereotypes; the inattentive soccer mom driving her X5 while on the phone or a douchey, sunglasses wearing M3 driver, blasting techno while holding the wheel with one hand.

BMW is hoping to conquer this by releasing a video called “BMW Unscripted”. The video shows BMW’s being used as cross-country motorcycles, ferrying wildlife observers into the African desert and as the infamous “Ring-Taxi” on Germany’s Nurburgring race track. We also see some brief glimpses of meerkats and a gorgeous BMW 3.0CS.

Hit the jump to see the official video

[Source: BMW]

Derek Kreindler
Derek Kreindler

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  • Amped Amped on Oct 21, 2010

    What's the difference between a Porcupine and a BMW? on a Porcupine the pricks are on the outside. LOL