Toyota Confirms Prius Vehicle Line; Prius MPV, Concept Debuts Planned for Detroit
Toyota will officially announce the launch of the Prius as its own vehicle line at the Detroit Auto Show in January with the introduction of two new versions of the popular hybrid.
The unnamed new production model has been teased in the past and is believed to be an MPV-style vehicle with more functionality and space than the original. In addition, Toyota will also showcase a new Prius concept, possibly a closer-to-production version of the FT-CH Concept from last years Detroit show. The FT-CH would take the Prius brand in the opposite direction of the MPV, with a size closer to that of the Yaris. Another strong possibility is a compact crossover vehicle.
For the full story check back for Detroit Auto Show coverage starting January 10th. In the mean time, see AutoGuide’s Detroit Auto Show preview here.
Official release
PRESS RELEASE
Toyota to Reveal Prius Family of Vehicles at the North American International Auto Show
TORRANCE, Calif., Dec. 23, 2010 – Toyota Motor Sales (TMS), U.S.A., Inc., will stage the world premiere of the Prius family of vehicles at a press conference at the 2011 North American International Auto Show in Detroit. In addition to the current third-generation Prius and Prius Plug-in vehicle (PHV), the first all-new addition to the Prius Family will debut along with a Prius concept vehicle.
The press conference will be held on Monday, Jan. 10 at 1:05 p.m. EST in the Riverview Ballroom at Cobo Center. A live Webcast will be available at ToyotaNewsroom.com.
A Prius Family Sneak Peak video featuring X Games champion skateboarder Bob Burnquist is available at YouTube.com/Toyota.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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What is a Pirus?
Not a crossover, if the silhouette is accurate. This would be too close to the ground for a crossover