Toyota Entune Is Japan's First SYNC Competitor

Derek Kreindler
by Derek Kreindler

Toyota will release a new in-car telematics system, dubbed Entune, at the Consumer Electronics Show in Las Vegas this week. Taking a page from Ford’s SYNC and MyFordTouch systems, Entune will oversee navigation, entertainment and smartphone connectivity services.

Entune will also support apps like Bing,, Pandora. Toyota will only approve apps if they are confident that they won’t cause distracted driving, but any sort of screen that features multimedia connectivity is a hazard if you ask us. Of course, voice activation will be standard, as will satellite and HD radio receivers.

The full list of supported smartphones wasn’t available immediately, but with an Entune app available via iTunes, BlackBerry AppWorld and Android Market, Toyota looks to have all the major bases covered. Toyota’s Jon Bucci touted the fact that Entune can work with older smartphones and won’t require constant upgrades that would be impossible to run on anything but the newest handsets. The software upgrades would be available via wireless internet connection, and customers could avoid having to reflash the software at a dealership.

[Source: Toyota]

Derek Kreindler
Derek Kreindler

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