2013 Dodge Durango SRT8 Possible Admits Brand Boss

While some automakers appear intent on taking fun out of the equation, Chrysler group seems is doing the opposite. With a raft of performance vehicles on offer through its Street and Racing Technology (SRT) brand, the company caters to those that still like a good ol’ fashioned dose of American pavement melting horsepower.

With the recent launch of the Jeep Grand Cherokee SRT8, it was perhaps a logical step for sister ship, the Dodge Durango to gain an extra shot of oats. Although there’s been no official confirmation from Chrysler, sources inside the company believe the project is very much a work in progress, slated for a possible 2013 model year release.

Like the Grand Cherokee SRT8, if and when a hot rod version of the Durango does surface, expect it follow in the same vein, being all-wheel drive only and powered by a 392 ci (6.4-liter) Hemi V8, generating around 470 horsepower, along with an adjustable suspension and monster Brembo brakes.

However, some questions remain. The Jeep Grand Cherokee SRT8 has been criticized for its relatively high sticker price ($54,470); especially considering it debuted amid one of the worst economic slumps in years. If a Durango version was to be offered it would likely be priced at a similar level if not more, which could severely limit the vehicle’s appeal, making it a stillborn proposition. Adding further fuel to the fire is that the R/T model (shown), currently the hottest in the Durango lineup, has so far accounted for just 7 percent of total sales since its introduction back in March.

Ralph Gilles, president of SRT, has gone on the record stating that the brand plans to ‘de-couple’ some of the features on the Grand Cherokee SRT8 in order to make it more price competitive, so if a ‘super’ Durango does indeed make the cut it will likely follow the Jeep’s lead. Stay tuned for further developments.