Chrysler Group CEO Sergio Marchionne Silent About Model Names
After announcing that the new Dodge compact won’t be called a Hornet, speculation began on what it will be named when it’s released. Even though it’s set to unveil at the upcoming Detroit Auto Show in January, Chrysler Group CEO Sergio Marchionne still isn’t hinting at what the new Dodge compact will be called, nor has he said what the 2013 replacement for the outgoing Jeep Liberty will be.
Both nameless models are the first two Chrysler Group vehicles based on a Fiat platform. It is known that the Chrysler Group trademarked Hornet, Dart, Duster and Camber on October 21st, and Camber is the only name that was never used in a previous vehicle.
The other vehicle, based on Fiat’s CUSW platform, is the 2013 replacement for the outgoing Jeep Liberty. Last week in Toledo, Marchionne noted that a decision hasn’t been made on whether to retain the Liberty name or to go back to Cherokee.
[Source: Automotive News]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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