Fiat-Chrysler Aiming For Sales Of 6 Million Units In 2014: Marchionne

Derek Kreindler
by Derek Kreindler

Sergio Marchionne, head of Fiat, told reports that he expects combined sales of Fiat and Chrysler vehicles to hit 6 million units by 2014. Marchionne’s remarks come even in the face of declining auto sales in Europe, as well as an overall shaky economic climate.

Marchionne said that he was reviewing Fiat’s 2012 European targets, but that overall strength in the U.S. market and strong growth in Brazil had helped contribute to a successful year. He also stated that Fiat and Chrysler would not merge in 2012.

Speaking at a conference in London, Marchionne also expressed his vision for the future of the car industry, with consolidation as a key theme. “We’re bound to see the elimination of marginal players going forward, I believe we’ll end up with just five to six players whose success will be based on sharing architecture, at a global level,” he said.

[Source: Automotive News]

Derek Kreindler
Derek Kreindler

More by Derek Kreindler

Comments
Join the conversation
Next