Renault To Make Ultra Low-Cost $3,500 Tata Nano Competitor

Danny Choy
by Danny Choy

Renault is in development of an ultra low-cost vehicle, along the lines of the Tata Nano. While the Nano is currently suffering from some awful sales numbers (initial projection of 20,000 a month but only saw 1,200 units sold in September), CEO of Renault/ Nissan Carlos Ghosn is convinced that an extremely affordable vehicle would be a good segment for Renault to venture into when approaching emerging markets.

According to reports from La Tribune, Gérard Detourbet, the head of Renault’s low-cost division, will be responsible in developing an engine and platform for a vehicle next year that will have a starting price of 2,500€ ($3,300). While Renault is already offering multiple low-cost vehicles in Brazil, it is possible that the new car will not wear a Renault badge, but the badge of sub-brand Dacia (seen above) instead.

[Source: Left Lane News]

Danny Choy
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