Ford Demands GM, NBC Pull Chevy Silverado Super Bowl Ad [Video]
Things just got mighty interesting with the Super Bowl ads, with Ford sending a cease-and-desist over to both General Motors and NBC in hopes that the Chevrolet Silverado apocalypse ad won’t air during the big game.
It’s probably too little, too late considering the commercial has already been seen several million times on the Internet, but the impact it could have being played during the big game clearly still worries Ford. The American automaker has asked NBC to pull the $7-million, one-minute ad from the Super Bowl but it appears that NBC will not be respecting that request. At the time of this writing, the ad will still be played and we can’t imagine NBC pulling it at this point in time.
GM Global Chief Marketing Officer, Joel Ewanick, is clearly finding the situation a little on the lighter side, releasing this in a statement: “We can wait until the world ends, and if we need to, we will apologize,” Ewanick said. “In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.”
Ford spokesman Mike Levine has confirmed that Ford did send a letter to Chevy in regards to the ad and that Ford has a gripe with the durability claims that GM is putting out about their products.
In case you’ve missed the ad, check it out after the break.
[Source: Yahoo! Autos]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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CHEVY RUNS DEEP , IN TAX PAYERS POCKETS
Thank god I dont have a Ford raptor they have a recall for frame bending. Lets not forget 2012 mustang has a trans made in China now 21,ooo people have lawsuits at ford. Also the Ford F1fixme with 3.5 liter twin turbo engine has its turbos go before 100k miles car and driver magazine had an article on this. Ill stick with my simple but tough Chevy