Three of Four Most Researched New Cars Are Hondas Says KBB
Finally, some good news for Honda. According to Kelley Blue Book, the Japanese automaker has three of the four most-visited new cars on its website during the first quarter of 2012.
Surprisingly, the new CR-V was the most shopped vehicle on KBB.com, while the Civic placed third and the Accord was in fourth. It appears that consumers are more than happy with the CR-V’s redesign as it was also the top compact crossover sold during the first quarter of the year. It probably helped that good ‘ol Ferris Bueller endorsed the CR-V in Honda’s Super Bowl commercial.
The Civic, who also got a questionable redesign, became a hot selling model once gas prices rose. The 2012 model held the top spot in the compact segment, trumping the Ford Focus and even the Hyundai Elantra. And the Accord, which has always been a steady and strong model for Honda, outsold the Hyundai Sonata but is still behind the class-leading Toyota Camry.
Honda however, is looking forward to launching the redesigned Accord in hopes of catching up to the Camry, which was second on KBB.com’s most-visited new cars list. Rounding off the top five was the Hyundai Sonata.
“Boasting three of the top 10 best-selling cars during the first quarter of 2012 combined with mirrored interest from scores of new-car shoppers on kbb.com, Honda is poised for continued success this year,” said Alec Gutierrez, senior market analyst of automotive insights for Kelley Blue Book’s KBB.com.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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