2013 Ford Focus ST Commercial Shot by Fans Revealed

Jason Siu
by Jason Siu

Last month, Ford made a call out to its fans to help film its new Focus ST commercial on the streets of Key West, Florida.

That ad has now been revealed, showing off multiple camera angles and what appears to be an impressive crowd of people that showed up for the event. To help introduce the 252-hp Ford Focus ST, the American automaker employed the assistance of drivers Tanner Foust and Greg Tracy to drive head-to-head through narrow roadways while fans lined the path filming and submitted their footage.

The completed ad is rather impressive even though it’s just filled up with segmented clips – as expected. The spot truly shows how far technology has come, when your average person can take out his or her smartphone and help film a commercial.

Watch the commercial below.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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