Bowler and Land Rover Forge Official Partnership
Cementing what has been an unofficial relationship for decades, Land Rover and Bowler are finally declaring an official partnership.
“We’re delighted to announce this partnership, which brings very positive benefits to both Bowler and Land Rover,” said Drew Bowler, Managing Director of Bowler. “We’ve only ever used Land Rover powertrains, and this relationship will give us access to current Land Rover technologies, and a great platform from which to support our racing activities and develop future models.”
Both companies have reached an agreement that will allow Bowler direct access to the British automaker’s engineering facilities along with a more organized system for parts supply and procurement. For the immediate future, Bowler will continue to focus on its EXR rally car in addition to its Range Rover Sport-based EXR-S model that features a modified 5.0-liter V8 supercharged with 550-hp.
In existence for over 25 years, Bowler began by building rally racing cars for events such as the Rally Dakar and Baja 1000 using exclusively Land Rover powertrain.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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