Fisker Gets Funding, Atlantic Development Gets a New Lease on Life
The Fisker Atlantic debuted at this year’s New York Auto Show, but has been mostly unheard of since. For the last few months, the American automaker has been battling issues with its Karma model, while working hard on securing future funding.
Now there’s good news from Fisker, as the automaker has secured over $100 million in equity funding, giving the Atlantic a new lease on life. In addition, the automaker plans on launching a new Karma marketing campaign and expanding its dealer network into new markets.
Fisker will target both the Middle Eastern and Chinese markets for an immediate expansion while reviving the Atlantic project that will hopefully see production sometime in the near future. The automaker hopes to announce its production plans and a timeline for the Atlantic before the end of the year.
“This is another major vote of confidence in Fisker’s pioneering technology and business model. We are grateful to both our investors and our initial customers who have supported our company and are quickly becoming our biggest advocates,” said Fisker CEO Tony Posawatz.
[Source: Motor Authority]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Fisker has great product but poor Public relations. They can't seem to convey the positive aspects of their story to the public. For some reason Tesla is the darling of the media and Fisker gets kicked around. Yet Fisker' revenues are strong. I think it is mainly the Republicans fault for denigrating green technology. It isn't easy being an innovative start up!! Go Fisker