Lotus Esprit Axed, Brand to Focus on Core Products


After corporate takeovers and a sacked CEO, Lotus is on the rocks and is reportedly canceling production of the Esprit.

First seen as a concept car at the 2010 Paris Motor Show, the Esprit was the first car revealed as part of a new five model product push, over the course of five years. That plan was the birthed by ex-CEO Dany Bahar, but the company is backpedaling now that he is no longer at the helm.

Financial uncertainty is plaguing the brand, with some suppliers even reporting that they have been having a hard time collecting money from Lotus. Because of this, a more realistic plan for future product has been developed according to the company, which excludes the high-end sports car’s production.

The Esprit was supposed to be a hybrid sports car, using a 5.0-liter V8 mated to a 100 hp electric motor. Lotus is now left with the same three cars it has had in its range for some time, the Elise, Exige and Evora.

UPDATEA representative from Lotus has informed AutoGuide that reports the Esprit has been cancelled are a rumor and that the claim holds no validity.

 GALLERY: Lotus Esprit


[Source: Auto Evolution]

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