Audi to Supply International Olympic Committee Again
Audi has become the new automobile supplier of the International Olympic Committee (IOC) and will remain so until the end of 2016.
The Volkswagen Group has been long-time supporters of the Olympic Games, acting as the official vehicle of the Beijing 2008 Olympic Games and will once again assume the role for the Olympic Winter Games in Sochi next year. Audi will also be a partner at the National Olympic Committees in Germany, Finland, Russia, and Switzerland.
The German automaker will be providing more than 40 cars to the IOC with models through its entire range. It will also supply vehicles in support of international events like the IOC session in Buenos Aires this September.
“Through our cooperation with the IOC as the top-level global organization we aim to link our brand even closer with international sport,” says Luca de Meo, member of the Board of Management of AUDI AG for Marketing and Sales. “We’re going to shape many exciting joint projects in the future.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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