Chevrolet Spark a Hit With the Younger Crowd
Early data from Chevrolet Spark buyers reveal that the compact has been appealing to a younger demographic, with 29 percent of its buyers under the age of 35.
In addition, more than half of Spark buyers are coming from non- General Motors brands, and price has been the biggest influence to attract those buyers. Nearly 54 percent of Spark purchases are conquest sales, buyers who are new to the brand. According to the American automaker, more than one out of five buyers are coming from an import brand.
SEE ALSO: 2013 Chevrolet Spark Review
The smallest Chevy is also a hit with the female demographic, with 51 percent of Spark buyers being women. Fuel economy and price have been the main reasons the Spark was chosen by buyers, while the car’s bright paint colors have also proven popular with Salsa Red being its most popular color with 23 percent of the Sparks on the road sporting that shade.
Chevrolet dealerships have sold more than 12,000 Sparks since it went on sale in the summer of last year. The Spark initially launched in 18 markets, but will be available in all 50 states by the end of this year.
GALLERY: Chevrolet Spark Infographics
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Because it's cheap. Young people are buying it because it's the cheapest non-smart car out there. Rather than saying more women buy this car, I think it's that less men buy it...