BMW Partners With Now! Innovations to Deliver the Future of Parking
BMW has announced that its new i brand of eco-machines has signed an agreement with Now! Innovations to provide what can only be called, “the future of parking.”
OK, it’s no revelation, but the new tie-up does promise a great level of convenience for users, with an app for iPhone and Android smartphones that will allow users to reserve and pay for a parking spot, including on-street parking. Not only that, but the app can then navigate them directly to their spot.
Currently there are 35 ParkNow stations set up in and around San Francisco, California.
The strategic partnership with Now! Innovations will offer mobile payment and billing solutions on three continents and eight countries.
“Now! Innovations is a perfect match for us,” said Joachim Hauser, Director of BMW i Mobility Services. “The current scope of our ParkNow service is off-street parking. With the on-street capabilities of Now! Innovations we will soon be able to strategically enhance our product offer and be even more attractive for our customers. The integration of on-street parking is a major step in creating a one-stop parking experience. Given our investments in Park@MyHouse and Parkopedia, we have a sound parking portfolio.”
While BMW has yet to announce as much, it’s obvious the tie-in is more than just a modern way for driver’s of its new i plug-in cars to park, with obvious implications for booking parking spots where electric charging stations are available.
BMW has announced it will begin sales of its new i3 model this year.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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