Lexus Planning Three-Row Crossover

Jason Siu
by Jason Siu

As the crossover segment continues to grow, Lexus is considering adding a three-row model, joining the RX (pictured above) which is currently the only CUV in the Japanese automaker’s lineup.

According to Brian Smith, Lexus vice-president of marketing, the automaker could convert one of its body-on-frame SUVs, the GX or LX, to unibody platforms. In an interview with WardsAuto, Smith stated that a three-row, unibody crossover is something the market could be seeing from Lexus in the future. It’s also what the automaker believes the consumers want to see.

“In general, CUVs of any size are becoming a bigger force in the industry,” Smith said in the interview. “So as we sell more products globally, I think that could lead to new products for us.”

Lexus already dominates the two-row segment with its RX model, which is considerably larger than most of its competitors, though still too small to compete against models like the Acura MDX or newly introduced Infiniti QX60.

The new model could wear the NX badge, though that is also rumored for a smaller crossover to slot in below the RX.

[Source: WardsAuto]

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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