Redesigned Porsche Panamera to Beat First Generation's Sales
When the Porsche Panamera first debuted, skeptics found its styling to be controversial enough to question whether or not it’d be a success.
But now that the German automaker has sold almost 100,000 Panameras in the world since its launch in 2009, Porsche is looking forward to the success of its redesigned model. Porsche believes that the new Panamera may beat the first generation’s sales.
SEE ALSO: 2014 Porsche Panamera Gets Gorgeous Photo Gallery
Of course the success of the new Panamera is contingent on the continual growth of world markets such as China. The Chinese car market is the biggest sales region for the Panamera and could expand between 7 to 10 percent this year.
“I certainly see the chance that if world markets continue to develop favorably, we’ll be able to sell more [Panameras] than of the first generation,” said sales chief Bernard Maier.
GALLERY: 2014 Porsche Panamera
[Source: Automotive News Europe]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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