Toyota Matrix Announcement Coming, Likely Axed in US

Luke Vandezande
by Luke Vandezande

Sorry Matrix fans, it doesn’t sound like Toyota’s compact hatchback is going to be around much longer.

Past reports suggest the Matrix is headed out to pasture and an internal source familiar with the matter told AutoGuide today that there will be an official announcement coming in five weeks about the car’s future in North America.

This is a natural time for the Matrix to make its exit. It’s based on the Corolla, which is due for a complete redesign previewed by the Furia concept during this year’s Detroit Auto Show. Given the poor overall demand for the hatchback, it would seem unlikely for Toyota to create a new version.

SEE ALSO: Toyota Won’t Build Sub-Compact Crossover, Matrix Likely Axed

Plans still aren’t official, but that announcement will probably include the Matrix exiting the U.S. market. The same source suggested that demand in Canada could be strong enough to keep it in Canadian dealer showrooms.

Sales have been limping along in the U.S. In fact, Toyota doesn’t even include it as a separate vehicle in charts detailing individual vehicle unit sales.

Toyota first sold the Matrix during the 2003 model year and at the time it was also offered through GM as the Pontiac Vibe, although that car died along with General Motors’ subsidiary.

Last year, the National Highway Transportation Safety Administration’s American Automobile Labeling Act report showed that the Matrix had the highest percentage of American parts: 95 percent. That figure dropped to 65 percent this year.

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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  • $29896495 $29896495 on Apr 12, 2013

    The new Corolla hatch is available nowworldwide. Please explain why the US doesn't likehatchbacks Far superior to sedans in versatility and many times looks. I just don't get it? There is no clear logical reason for a sedan with a tiny trunk opening over a hatch?

    • See 1 previous
    • $29896495 $29896495 on Jun 13, 2013

      You can't compare a Yaris, that's deliberately short for a reason. Corolla hatch is not, neither are any of the others. It's well known that your society doesn't like hatches and it's mad. Cross overs are a different thing altogether. Not even remotely comparable, they are tall station wagons. Hatches are door or four door sedans with added versatility.

  • Famished Famished on Jun 07, 2013

    Happy with my '06 but the current Matrix design has me considering others when its time is up. Suburu's WRX wagon currently has my eye. Bolder looks + efficiency ...too much to ask for?

    • Aj Aj on Feb 18, 2014

      I had an 05 and loved it, I believe it was bigger than the newest model, and I would still have it today if some smashed guy hadnt totalled in his 60's model pickup. I wish Toyota would make another like it!

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