Mercedes S-Class 'Pullman' to Rival Rolls-Royce Phantom
Despite Maybach being a thing of the past, Daimler believes that the platform for its new Mercedes-Benz S-Class can fill a void the ultra-luxury brand left behind.
The German automaker is planning to use its S-Class to develop a Rolls-Royce Phantom rival according to Daimler chairman Dieter Zetsche. The new S-Class was developed to support six different models, along with three different wheelbases in hopes of broadening Mercedes-Benz’s appeal in the high-end, luxury market.
SEE ALSO: 2014 Mercedes S-Class Officially Revealed
Sitting at the top of that range will be a “Pullman” model, aimed to be built on an extra-long-wheelbase variant of the S-Class with ultra luxury in mind. The 2014 S-Class, which is heading to dealerships this fall, will eventually be offered with three different wheelbases: standard, long, and extra-long.
“We see a chance to extend our leadership at the top end of the luxury car market,” said Zetsche in an interview with Autocar UK. “We plan to extend the number of models, and a Pullman is included in those plans.”
GALLERY: 2014 Mercedes S-Class
[Source: Autocar UK]
Discuss this story at BenzForum.com
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation