Ram 1500 EcoDiesel Enthusiasm 'Almost Unprecedented'
Reaction to the 2014 Ram 1500 EcoDiesel has been so positive that the American automaker is unsure if it will be able to keep up with demand.
Speaking at an event in California, Ram marketing boss Dave Sowers said the reaction to the EcoDiesel model has been impressive to say the least. According to Sowers, “the level of enthusiasm that we have heard from consumers and consumers via our dealers has been almost unprecedented.”
The American automaker initially believed that the EcoDiesel Ram 1500 model would be around 10- to 15-percent take-rate to begin, but admits that it now faces the dilemma of being limited by production.
SEE ALSO: 2014 Ram 1500 EcoDiesel Review
The Ram 1500 EcoDiesel was announced in June with a 3.0-liter EcoDiesel V6 engine with 240 hp. Last year, it is estimated that Ram sold about 194,000 light-duty trucks, which means Ram’s initial estimate of EcoDiesel models in demand would be around 19,400 to 29,500. But Ram sales are up 20 percent this year and the introduction of the EcoDiesel model looks to improve on that figure. Pricing for the Ram EcoDiesel starts at $29,795 including delivery.
GALLERY: 2014 Ram 1500 EcoDiesel
[Source: Edmunds]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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