Rumble Bee Tours Dealer Shows for Feedback
The Ram 1500 Rumble Bee concept is heading to dealer shows where Chrysler will gather feedback that will play a heavy hand in deciding whether or not it will be mass-produced.
The Rumble Bee concept was first unveiled at the 2013 Woodward Dream Cruise in Michigan featuring a style heavily inspired by the Super Bee muscle car from the late 1960s. Based on a 2013 Ram 1500 R/T pickup, the Rumble Bee concept is powered by a 5.7-liter Hemi with 395 hp and 407 lb-ft of torque.
SEE ALSO: Ram Rumble Bee Concept Debuts at Woodward
According to Ram’s head of light- and heavy-duty marketing, Dave Sowers, the American automaker is gauging interest and seeing whether or not dealerships believe the Rumble Bee has a place in the market. It’s obvious that Ram would like to make the Rumble Bee a production vehicle, but of course, it has to know that it’ll sell.
Unfortunately if the truck does make it to production, certain aspects of it will not. That includes the matte yellow paint and the actual bee in the shifter.
GALLERY: Ram Rumble Bee Concept
[Source: Edmunds]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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