Anchorman Stars in 2014 Dodge Durango Commercials
Will Ferrell will be reprising the role of Ron Burgundy for the upcoming film Anchorman 2: The Legend Continues, but before he makes an appearance at movie theaters, the actor is teaming up with Dodge on a new advertising campaign for the 2014 Durango.
The television spots debuted this past weekend and the multimedia campaign starring Ferrell as Burgundy will be seen on television, digital, social and print. The cross-promotion marketing campaign marks the first time a movie studio and brand tie-in has utilized starring talent in character.
SEE ALSO: 2014 Dodge Durango Review
Four television spots and web videos kick off the advertising campaign with additional spots slated to roll out in the coming weeks. The collaboration has also resulted in the launch of the website BurgundyDodge.com which will feature Ron Burgundy Twitter Takeovers, Instagram video clips and more.
The 2014 Dodge Durango can be had with either a 3.6-liter V6 engine with 290 hp and 260 lb-ft of torque or a 5.7-liter V8 with 360 hp and 390 lb-ft of torque. The Durango sees the introduction of a new eight-speed automatic transmission that helps it achieve 18 mpg in the city and 25 mpg on the highway when equipped with the V6.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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