CLA Sales Push Mercedes Farther Past BMW
The introduction of the affordable and attractive Mercedes-Benz CLA has helped the German automaker widen the gap between its main competitor, BMW.
The CLA nearly contributed to all of Mercedes-Benz’s gain last month in the U.S., selling 3,623 CLAs in November. Compared to last year, Mercedes sold 4,061 more vehicles for a November record of 34,376 units.
SEE ALSO: 2014 Mercedes-Benz CLA 250 Coupe Review
It’s also powered the automaker to a wider gap between BMW, which it now leads by 7,610 units. Compared to sales through October, Mercedes was only 4,986 units ahead of its German competitor. If the sales trend continues for December, Mercedes will dethrone BMW’s two-year crown of annual U.S. luxury sales thanks to the introduction of the CLA.
That gap could continue to widen as BMW will be the slowest to introduce its affordable, front-wheel-drive based vehicles. Both Mercedes and Audi will have entry-level models available before BMW enters the market.
GALLERY: 2014 Mercedes-Benz CLA 250
[Source: Automotive News Europe]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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