Fiat Could Bring A Pickup To The US

This week Fiat announced its plans for the coming years with a series of concepts: a truck, a crossover, an SUV, a camper, and a city car. The truck caught our eye, largely for a single sentence in the automaker’s statement: “FIAT is the market leader in South America and the Strada pick-up is the bestselling vehicle on the Brazilian market. Moving forward, FIAT is certain that this type of vehicle can replicate its success at a global level, even in Europe.” If Fiat is indeed looking to flesh out its offerings here in North America or elsewhere, a truck seems a logical place to start.

The concepts are all built on a shared global architecture- Fiat says up to 80% of parts could be shared between some models. Of course, there’s also a focus on sustainability, with the brand eliminating high-pollution parts like chrome, leather, and alloys for more eco-friendly alternatives. In line with the more ecologically conscious mindset, the brand’s new platform will host electric, hybrid, and ICE powerplants as well.

Fiat says the truck is “a size that is suitable to urban environments all over the world,” so it's unlikely the brand is plotting a full-size entrant, more likely, this truck will be small to mid-size, akin to the Ford Maverick or Toyota Tacoma. Few other concrete details are offered, which is true for all the concepts shown by Fiat. The SUV will be a “spacious” one and effectively a larger take on the brand’s successful Panda SUV. The city car will place emphasis on sustainable materials use and will use a new “self-winding cable” for charging ease. Unfortunately, Fiat makes no real claims about the camper or the fastback crossover just yet, but it does say that the first production car based on these concepts will hit in July this year, with a new car following yearly for the next three years.

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Chase Bierenkoven
Chase Bierenkoven

Chase is an automotive journalist with years of experience in the industry. He writes for outlets like Edmunds and AutoGuide, among many others. When not writing, Chase is in front of the camera over at The Overrun, his YouTube channel run alongside his friend and co-host Jobe Teehan. If he's not writing reviews of the latest in cars or producing industry coverage, Chase is at home in the driver's seat of his own (usually German) sports cars.

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