Kia K900 Stars in Matrix-Themed Super Bowl Commercial
Kia has unveiled its 2014 Super Bowl commercial, which stars Laurence Fishburne reprising his role as Morpheus from the Matrix movies.
The Korean automaker is hoping its K900 luxury sedan will push the brand into a more premium segment and its Super Bowl commercial, titled “The Truth,” focuses on that luxury standpoint. An unsuspecting couple meets Morpheus at a valet stand and presents them two choices: a blue key or a red key – much like Neo was given the choice between the blue pill or the red pill.
SEE ALSO: Kia K900 Powers Rear Wheels, Brand’s Push into Premium Segment
From there, the three take a journey in the Kia K900 where the couple will challenge the luxury they know, and perhaps never look at luxury, or Kia, the same again.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Seriously?