Mike Rowe Out as Ford Ad Host

Luke Vandezande
by Luke Vandezande
DEARBORN, MI., March 1, 2007–Discovery Channel's "Dirty Jobs" star joins "Built Ford Tough" dream team: Mike Rowe (L), creator and star of Discovery Channel's highly rated show "Dirty Jobs" with is partnering with Ford as the newest F-Series truck spokesperson, beginning with new ads for the 2007 F-150 — the most capable pickup in its…

The face of Ford’s recent advertising campaigns won’t return for any new commercials.

Television personality Mike Rowe, who hosted the now-cancelled Discovery Channel show Dirty Jobs, served as a Ford pitchman for seven years. But the company confirmed yesterday that Rowe will not continue in the role.

The collaboration lasted seven years, but Ford spokesman Chris Preuss told Advertising Age that the company is choosing to move in another direction. Currently, the company doesn’t plan to cast another celebrity in his place.

[Source: Automotive News]

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.

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