Audi A3 Ad Campaign Launches With Ricky Gervais
What do comedian Ricky Gervais, celebrity chef David Chang and Queen have in common?
Aside from having a knack for on-camera performance, all of them are featured in the new advertising campaign for the 2015 Audi A3. The all-new A3 will arrive U.S. showrooms starting on April 3, and the German automaker wants customers eager to see the car up close and personal. The new commercials are a follow up to Audi’s “Stay Uncompromised” theme that ran during the Super Bowl but this time around, the German automaker wanted to showcase “fearless individuals” with the A3.
SEE ALSO: 2015 Audi A3 Sedan Review
The campaign highlights some of the features of the A3, including its 4G LTE connectivity. That 30-second spot stars Gervais and a child in the back seat who is reading Twitter comments about the comedian. Another spot titled “Hugs Corners” shines the focus on the A3’s Quattro all-wheel drive.
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GALLERY: 2015 Audi A3 Sedan
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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