GM Trademarks 'GearOn' Name for Truck Cargo System
The Ford F-150 is the most patented truck in the American automaker’s history, so how will its competition catch up?
GM is working one step at a time and appears to be developing its own version of Ford’s “BoxLink,” which is a cargo management system that includes lockable, die-cast aluminum tie-down cleats and a unique interface for improved flexibility and organization in addition to extra locations for tie-downs. Also, the BoxLink system from Ford features cargo ramps that can be stowed on the sides of the pickup and mounted quickly on the tailgate for easy loading of ATVs, motorcycles or lawnmowers.
SEE ALSO: 2015 Ford F-150 is Most Patented Truck in Company’s History
As for the “GearOn” trademark, the name is for a feature described as a “truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings.”
[Source: GM Authority]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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