Ram Trucks Boss Named Head of Alfa Romeo in US
Alfa Romeo is back in North America with its 4C sports car, and the company now has a new North American CEO.
Reid Bigland, the former head of the Ram truck division, has been named head of the Alfa Romeo Brand for the NAFTA region. In addition, Bigland continues on as the head of U.S. Sales and as CEO of Chrysler Canada.
In Bigland’s place, Robert Hegbloom has been named the new head of the Ram Truck division. “Reid has been working intensely with Bob in the establishment of the Ram Truck Brand after separation from Dodge, and it is appropriate that Bob now be given the opportunity to continue and intensify the work started by Reid,” said Sergio Marchionne, Chairman and CEO of the Chrysler Group and CEO of Fiat.
SEE ALSO: Alfa Romeo Reveals First 86 North American Dealerships
“The addition of Alfa Romeo to his portfolio of responsibilities is an indication of how committed we are to the establishment of this brand in the North American market, a process that has already started with the introduction of the Alfa Romeo 4C. Much more is expected from this brand in the next few years as outlined in our five-year plan presented on May 6, 2014, and Reid’s seniority and experience are ideal for the significant task that is now getting underway,” finished Marchionne.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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