BMW 1 Series Sedan Spied as CLA, A3 Fighter

Jason Siu
by Jason Siu

BMW is preparing to shake up the entry-level luxury segment and they’re going to do it with front-wheel drive.

The BMW 1 Series sedan will be the German automaker’s new entry-level model geared towards competing with the Mercedes-Benz CLA-Class and the Audi A3 in the sub-$30,000 luxury segment. The prototype was spied testing in Germany and will ride on the company’s new front-wheel drive UKL platform.

SEE ALSO: BMW 1 Series Sedan to be Front-Wheel Drive

The BMW 1 Series will actually be late to the party, as both the CLA and A3 are already taking market share and the 1 Series isn’t expected to arrive until 2016 as a 2017 model year. Similar to the CLA and A3, the 1 Series will also be offered with xDrive all-wheel drive as an option with turbocharged three- and four-cylinder engines powering the entry-level sedan.

GALLERY: BMW 1 Series Sedan Spy Photos

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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