Audi has revealed a new concept car on the eve of the LA Auto Show, giving a strong hint at the brand’s beautiful new design direction.
The Prologue concept is unmistakably an Audi but at with a more modern flare. Officially heralding in a new design era for the German automaker, the concept also hints at the potential of a future flagship A9 coupe model that would compete directly with the Mercedes-Benz S-Class coupe. And it’s got the powertrain to back it up with a 4.0-liter TFSI engine with 605 hp and 553 lb-ft of torque, allowing it to accelerate to 62 mph in 3.7 seconds.
According to the German automaker, the Prologue concept is “somewhat shorter and flatter than today’s production A8” and measures in at 16.7-feet long and 6.4-feet wide while it has a height of 4.6 feet. Looking at the new design language, the concept has a low front end with a Singleframe displaying the iconic four rings while the large radiator grille has been widened and is positioned lower compared to today’s Audi models.
SEE ALSO: 2014 LA Auto Show Coverage
As a concept to show off Audi’s potential design for future models, the Prologue concept focuses more on style inside and out. The interior features three OLED screens that will adapt to the driving style of the driver, adjusting everything from seating position to climate. The concept is also built on an aluminum and high-strength steel chassis and has its powerplant mated to an eight-speed automatic transmission. As was hinted previously, the Prologue concept rides on massive 22-inch wheels which conceal carbon-ceramic brake discs that measure 20 inches in the front.
“When he moved to Audi, Marc Lichte launched a design offensive,” said Prof. Dr. Ulrich Hackenberg, Board Member for Development. “His clear philosophy and precise understanding of Audi DNA let him develop a design strategy that is opening up entirely new perspectives for us. It is progressive and highly emotional; it expresses the technological competence and quality claim of the brand perfectly. The Audi prologue is its first proponent – it is a ‘signature car’ for Audi.”
Get the Flash Player to see this player.
GALLERY: Audi Prologue Concept Live Photos
GALLERY: Audi Prologue Concept
Discuss this story at our Audi forum